Is BMW or Mercedes more popular in the USA?
BMW won the 2025 US luxury sales race with 388,897 vehicles sold, beating Mercedes-Benz (343,200) by 85,697 units. The 2025 US luxury sales battle ended with a clear winner, and it wasn’t close. BMW extended its reign as the top-selling luxury brand in the U. S. EV interest softened. In 2025, the Bavarian brand delivered 388,897 vehicles in the U. S.Some say that millionaires often prioritize practicality and reliability over luxury. For example, Mark Zuckerberg, Jeff Bezos, and Larry Page have been seen driving Honda Fits, Toyota Priuses, and Honda Accords, respectively. Warren Buffett has been seen driving a Cadillac.The Top Luxury Brands Wealthy Men Actually Buy Based on new vehicle registrations among ultra-wealthy households, the top six brands captured more than 53% of all purchases. Tesla leads at 19. BMW at nearly 10%. Mercedes-Benz, Land Rover, Audi, and Toyota round out the top six.
Is Mercedes moving production to the USA?
Mercedes-Benz CEO Ola Källenius told a German publication that the Trump Administration attempted to lure Mercedes-Benz to move its headquarters to the U. S. However, the German automaker subsequently announced it would begin production of a new vehicle at its Tuscaloosa County plant beginning in 2027. There is a Mercedes-Benz manufacturing plant in the U. S. Built in 1995 as the first such facility for the automaker outside of Germany, the Mercedes-Benz manufacturing plant in the U. S. Tuscaloosa, Alabama.The United States is the second-largest market for Mercedes-Benz Cars and Mercedes-Benz Vans worldwide. The Mercedes-Benz plant in Tuscaloosa, Alabama assembles the GLE-, GLS- and GLE Coupésport utility vehicles, as well as the Mercedes-Maybach GLS for all global markets.