Why is Nissan Ariya not selling?
Nissan itself canceled plans for a U. S. EV sedan earlier this year. Additionally, challenges like the loss of federal EV tax credits and a 15% import tariff on Japanese-built vehicles have made the ARIYA less competitive in the U. S. There’s no denying that both manufacturers offer serious benefits to their drivers, and Nissan is a serious competitor. However, Toyota is by far more popular and has a reputation for reliability that gives them a serious edge in this competition.The challenge for Nissan While Nissan is holding its own in the UK market, it is falling behind in its larger markets. The automaker failed to anticipate the popularity of hybrid vehicles, which it blames for a slump in the USA and is being squeezed by cheap government-backed EVs in China.Although Nissan is larger and slightly more profitable than Renault, the latter has a theoretical control over the Alliance due to its significant voting stake in Nissan and its Nissan board seats (contrasted with Nissan’s non-voting stake in Renault).The merger between Nissan and Honda would have created the world’s fourth-largest automaker. But merger talks collapsed this year due to major differences in their desired terms. Honda wanted Nissan to become a subsidiary, but that would have hurt Nissan’s “pride.
Is Nissan on the brink of collapse?
Legendary carmaker Nissan is “on the brink of collapse”, following a decline in sales in recent years which was brought about by poor management decisions and a failure to adapt to the growing electric vehicle market. Nissan’s financial struggles have compounded the urgency of its turnaround. The automaker faces more than $5 billion in debt obligations due next year and has forecast a $1. April–September period.Nissan worldwide sales included 3. USD in 2024. Unit volume was down 3% by year, global revenue was up 1%, and profit was down 17%.
Is Nissan financially struggling?
Nissan’s financial struggles have compounded the urgency of its turnaround. The automaker faces more than $5 billion in debt obligations due next year and has forecast a $1. April–September period. After a planned merger with Honda fell through, Nissan is in a seemingly precarious position. Nissan reveals plans to drastically cut costs through fiscal year 2027, aiming to close seven plants and cut 20,000 jobs, far more than planned just a short time ago.Years of faltering sales and management turmoil had left Nissan a diminished force, especially after it underestimated demand for hybrids in the U. S.Japanese automaker Nissan Motor Company reported a 3. September 2025, including Nissan and Infiniti-branded models, down from 288,511 units in the same month last year, reflecting a sharp decline in domestic sales.
Is Nissan ARIYA a flop?
The Ariya has been underperforming in the U. S. EV market continues to grow, albeit more slowly than in past years. Nissan sold just 15,527 Ariyas in the United States in 2024, a figure that fell short of initial projections. The imported Ariya was already too expensive, and now with tariffs in place and a federal emissions rollback, there’s no reason to keep it around. Nissan says cutting out the Ariya will help it focus on launching the new Leaf, which is a much more compelling EV.The Ariya has been underperforming in the U. S. EV market continues to grow, albeit more slowly than in past years. Nissan sold just 15,527 Ariyas in the United States in 2024, a figure that fell short of initial projections.