Why is Mercedes not doing well?
In addition to the intense competition with China, Mercedes-Benz cites global tariffs and negative exchange rate effects as reasons for the slump in profits. Moreover, the company has not been able to smoothly transition to the EV market. German luxury car manufacturer Mercedes-Benz Group on Thursday reported a steep drop in full-year profit and warned of challenging times ahead, following a year marred by intense competition from Chinese rivals and global tariff costs.
Who owns Mercedes in what country?
Mercedes-Benz is owned by the German company Daimler AG, an automaker who produces a wide variety of upscale, luxurious vehicles such as buses, motorcycles, and cars. Mercedes-Benz USA (MBUSA), headquartered in Atlanta, Georgia is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States.
Is Mercedes sales down?
Quick Summary. Mercedes-Benz car sales decreased by 9% to 1. China (19%) and the U. S. Worldwide, Mercedes sold 1,801,291 passenger cars last year, a drop of over 180,000 from the 1,983,403 it shifted in 2024. Among that was a negligible uptick in sales of all electrified vehicles, including hybrids and EVs – 368,700 in 2025 compared to 367,610 in 2024.