What was Apple’s first mission statement?
Consider the example of Apple. When Steve Jobs started the now iconic company, his mission statement was: “To make a contribution to the world by making tools for the mind that advance humankind. Wow; that’s something I would get out of bed in the morning for. Think different is an advertising slogan used from 1997 to 2002 by Apple.Apple’s most iconic tagline is “Think Different. It was introduced in 1997. Soon it became a symbol of the company’s commitment to innovation and individuality. The campaign was created by the Los Angeles office of the advertising agency TBWAChiatDay. The slogan itself is credited to Craig Tanimoto.The slogan Think different was created by Craig Tanimoto, an art director at ChiatDay, who also contributed to the initial concept work.The message behind Apple’s ‘Think Different’ slogan. The tagline of Apple’s ‘Think Different’ campaign expressed how, under Steve Jobs’ leadership, Apple would construct a radically different future from its troubled days in the early 1990s.
What is a famous mission statement?
Tesla: “Tesla’s mission is to accelerate the world’s transition to renewable energy. Starbucks“To inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time. Coca-Cola: “The Coca-Cola Company exists to benefit and refresh everyone who is touched by our business. To build the best products in the world that enrich people’s lives. Apple’s ‘WHY’ – what they often call their ‘North Star’ and sometimes their mission – is what drives them.