What is the theoretical framework of influencer marketing?
The theoretical framework of influencer marketing effectiveness was synthesised based on the literature review. The qualitative research aimed to update the theoretical framework with practical insights from the interviews with the industry experts and through the case study analysis. influencer marketing theory requires influencer to lure his/her followers to purchase a specific brand’s products. There are influencer marketing theories brands should understand before executing any marketing strategy.Fashion, beauty & gaming are the most popular niches for influencer marketing. According to The State Of Influencer Marketing Report, Fashion & Beauty is the most popular vertical for influencer marketing, with at least 21.Build long-term relationships with your ambassadors. Influencer marketing can be a cost-effective way to reach a targeted audience. And by building long-term relationships with creators, you can create a reliable and consistent source of promotion for your brand.The Social Influence Theory Two-thirds of social media users seek opinion from influencers, friends and families members before purchasing any product. This was seen as an opportunity by marketers to entice social media users to purchase a specific brand’s products through influencers.
What are the 3 R’s of influencer marketing?
The three R’s in influencer marketing strategy are relevance, reach and resonance. The 3-3-3 Rule is simple, strategic, and effective. By focusing on three key components—content types, distribution channels, and audience engagement stages—you can create a marketing plan that resonates with your target market at every stage of their journey.
What are the 4 pillars of marketing?
The four Ps are the four essential factors involved in marketing a product or service to the public. The four Ps are product, price, place, and promotion. In basic marketing, to promote a product there are four initial Ps to consider – Product, Price, Promotion, and Place. These Ps represent a blend of basic concepts that provide the background theory.These four basic marketing principles Product, Price, Place, and Promotion are interconnected and work together; hence, they are also known as Marketing Mix. There are also 5 P’s of the marketing mix, which includes People.The four Ps of marketing is a marketing concept that summarizes the four key factors of any marketing strategy. The four Ps are: product, price, place, and promotion.What are the main concepts of marketing? The five main marketing concepts are production, product, selling, marketing, and societal. Companies utilize these five concepts in regards to the product, price, distribution, and promotion of their business.And they are: Price, Product, Place, Promotion, People, Process, and Physical Evidence. These pillars are an essential part of marketing strategy and planning and will help you consider all essential areas before launching a marketing initiative to ensure success.
What is a theoretical framework in marketing?
A group of related ideas that provides guidance to a research project or business endeavor. The appropriateness of a theoretical framework that a marketing department is using to promote its corporate and product image to the consuming public can be an important determinant of its ultimate success. Updated: June 2025. The 7Ps of marketing are product, price, place, promotion, people, process and physical evidence. These seven elements provide a framework for planning and evaluating marketing strategies, and help ensure alignment between marketing strategies and customer expectations.The 5 P’s of Marketing – Product, Price, Promotion, Place, and People – are key marketing elements used to position a business strategically.