What is the story behind the Audi logo?
Beyond its surface elegance, the Four Rings emblem conceals a profound symbolism nestled within each ring. Audi’s ring signifies progress and innovation, DKW embodies ingenuity, Horch represents luxury, and Wanderer embodies the spirit of exploration. Horch, meaning ‘listen’, becomes audi in Latin. The four rings of the Audi logo each represent one of four car companies that banded together to create Audi’s predecessor company, Auto Union. Audi’s slogan is Vorsprung durch Technik, which is translated as ‘Progress through Technology’.The Meaning of Each Ring Beyond its surface elegance, the Four Rings emblem conceals a profound symbolism nestled within each ring. Audi’s ring signifies progress and innovation, DKW embodies ingenuity, Horch represents luxury, and Wanderer embodies the spirit of exploration.Wonder no more, because Audi put together a video explaining the logo’s origin story. The four rings represent four different automakers that merged in 1932 to create what was then called the Auto Union. The oldest of these automakers, Horch, was founded in 1899 by German engineer August Horch.The Meaning of Each Ring Beyond its surface elegance, the Four Rings emblem conceals a profound symbolism nestled within each ring. Audi’s ring signifies progress and innovation, DKW embodies ingenuity, Horch represents luxury, and Wanderer embodies the spirit of exploration.
What is Audi’s slogan?
The Audi slogan “Vorsprung durch Technik” is marking its 50 year anniversary this year. Even half a century after its inception, the world-famous slogan of the Four Rings hasn’t lost any of its appeal. And each year, there’s a little bit more history behind it. Audi established its technological edge embodied in the famous “Vorsprung durch Technik” slogan with four-wheel drive, which made its debut in the Audi quattro in 1980 and became available throughout the model range four years later.Vorsprung durch Technik” is the motto that permeates the history of what is known today as AUDI AG. Many models produced by Audi over the years have shaped the history of the motorcar with their design language and technical innovations.
What do the 4 rings on Audi mean?
The company name is based on the Latin translation of the surname of the founder, August Horch. Horch, meaning ‘listen’, becomes audi in Latin. The four rings of the Audi logo each represent one of four car companies that banded together to create Audi’s predecessor company, Auto Union. The four rings symbolized the integration of four automobile manufacturers: Audi, DKW, Horch and Wanderer became Auto Union AG. Following that merger, Auto Union AG was the second-largest motor vehicle manufacturer in Germany.When the four companies Audi, DKW, Horch and Wanderer merged to become Auto Union AG on 29 June 1932, Zschopauer Motorenwerke was chosen as the absorbing company. The new company’s administrative headquarters were initially also located in the office building in Zschopau, before moving to Chemnitz in 1936.In 1969, Auto Union GmbH and NSU merged to form Audi NSU Auto Union AG, which since 1985 has been known as AUDI AG and has its head offices in Ingolstadt. The Four Rings remain the company’s identifying symbol.The modern Audi era began in the 1960s, when Auto Union was acquired by Volkswagen from Daimler-Benz. Volkswagen relaunched the Audi brand with the 1965 introduction of the Audi F103 series, and merged Auto Union with NSU Motorenwerke in 1969, thus creating the present-day form of the company.
What are the 4 pillars of Audi?
At its best, Audi is an unmistakable combination of clarity, technicality, intelligence, and emotion. These principles are the four fundamental pillars of the new Audi design philosophy. Vorsprung durch Technik” – Audi as a driver of innovation In 1971, inspired by the innovative technology of the NSU Ro 80, a new advertising slogan was created that has since become synonymous with Audi: “Vorsprung durch Technik”.Though the slogan is still traditionally used across Audi’s international promotional materials in German, for those curious, in English it roughly translates to progress through technology.