What is the real logo of BMW?
BMW retained Rapp’s black ring inscribed with the company name, but the interior of the ring is quartered blue and white, reminiscent of the coat of arms and flag of Bavaria (which in turn are based on the arms of the historic House of Wittelsbach, which ruled Bavaria for many centuries). BMW’s latest logo redesign was first introduced in 2020 (for brand communication only. The new design showcases a sleek and modern aesthetic, emphasizing simplicity and clarity. It features a flat design, removing the 3D elements that characterized its 1997 predecessor.The new communication logo radiates openness and clarity,” says Jens Thiemer from the Customer and Brand department. We are equipping ourselves flexibly for the wide variety of contact points in communication at which BMW will show its presence online and offline in the future.BMW has introduced a refreshed take on its classic logo. The iconic roundel and the blue-and-white Bavarian pattern remain, but the black outer ring has been replaced with a transparent background. The update creates a cleaner, minimalist look that fits modern digital and branding needs.
Is the new BMW logo a good change?
BMW’s logo refresh shows that design doesn’t always have to shock to matter. Tightening the details instead of scrapping the roundel allowed BMW to preserve decades of equity while future-proofing its symbol for the digital age. The logo’s inner circle represented the Bavarian flag’s colors – cyan and white – but displayed them in inverse order. It wasn’t a creative license but rather a trick to bypass local trademark laws forbidding the use of state symbols and references on commercial logos. Yet, this wasn’t the BMW we all know today.The BMW Logo features inverse Bavarian colors This first BMW badge, which was registered in the German Imperial Register of Trademarks, retained the round shape of the old Rapp logo. The outer ring of the symbol was now bounded by two gold lines and bore the letters BMW.
Who owns 50% of BMW?
While half of the company is owned by the public, the other half is owned by the Quandt family, who have been long-time BMW shareholders. Here is the breakdown of ownership: 29% = Stefan Quandt: A German industrialist and engineer. Susanne Klatten: Successful investor and sister to Stefan Quandt. BMW is owned by the BMW Group, a company with more than 100 years of history that also owns Mini and Rolls-Royce. Learn more about the BMW Group, the BMW car owner name, and more before you check out the virtual showroom at BMW of Tenafly.