What is the origin of the BMW logo?
The BMW logo has its origins in the emblem of Rapp Motorenwerke, an aircraft engine manufacturer founded in 1913 by Karl Rapp. When BMW was formed from the merger of Rapp Motorenwerke and Bayerische Flugzeugwerke GmbH in 1917, the logo was modified and incorporated into the new company’s branding. BMW emerged from the firm Rapp Motorenwerke GmbH (1913-1917). This can also be seen in the first BMW logo from October 1917, which continued Rapp’s tradition of having a black ring around the company logo bearing the company name.So according to the expert, sticking to the story that the BMW emblem is a propeller would not be entirely wrong. It’s not strictly true that there is a propeller in BMW’s company logo, though. Constant repetition has made this explanation a self-propagating urban myth.Rapp Motor became Bayerische Motoren Werke GmbH in 1917, but it continued to make aircraft motors for some time. In the late 1920s, BMW produced a clever advertising campaign that placed the brand logo over the spinning propellers of aircraft to promote the association. It revived the idea in the 1940s.Although many think the BMW logo shows a propeller, it actually represents the Bavarian flag. The myth started from a 1929 ad showing the logo with a spinning propeller, linking it to BMW’s aviation history.
How has the BMW logo changed over time?
Throughout its history, BMW has kept key features of its logo the same. The use of circles and the Bavarian flag’s blue and white colors have been constant. However, changes have occurred in the font and the surrounding outlines. If you prioritise a dynamic driving experience, performance and a sporty image, BMW is the way to go. The brand’s M-Performance models offer exhilarating performance and cutting-edge technology. If you value luxury, comfort and a refined driving experience, Mercedes-Benz is the better choice.Originally designed for BMW’s racing and rallying teams, the BMW M division stands for ‘Motorsport’ and represents the German manufacturer’s highest performing cars. M Models often feature dramatic upgrades to their engines, transmissions, suspensions, and brakes, as well as various other performance enhancements.According to BMW M itself: “Blue stands for BMW, red for motorsport and violet for the unique combination of the two. If you replace purple with dark blue, this still holds true today.BMW M (M for motorsport) was initially created to facilitate BMW’s racing program, which was very successful in the 1960s and 1970s.
Does the BMW logo have a deeper meaning?
People have all sorts of theories, but many are still surprised when they learn the true inspiration. The Sun newspaper reckons that the blue and white segments of BMW logo represent a spinning propeller, a supposed hangover from the company’s predecessor Rapp, which built aircraft engines for the Luftwaffe. The first key to the meaning of the BMW logo are its colors: white and blue are the colors of the State of Bavaria in Germany, home of BMW. A 1929 BMW ad depicts the BMW emblem, complete with the four colored quadrants, in a spinning airplane propeller.The first BMW logo, introduced in 1917, features a blue and white roundel symbolizing Bavaria’s state colors, often misconstrued as a spinning propeller.Munich, the capital of the State of Bavaria, Germany, the BMW Logo features the colours and pattern from the Bavarian flag.According to BMW M itself: “Blue stands for BMW, red for motorsport and violet for the unique combination of the two. If you replace purple with dark blue, this still holds true today.
What do Germans call BMW?
The full name, Bayerische Motoren Werke – or Bavarian Motor Works – is a bit of a mouthful after all (➜ Read more: The BMW name and its history). And, as the above would indicate, it is German – Bavaria is a state in the south of Germany – the initials just happen to be the same in English. The acronym BMW stands for Bayerische Motoren Werke GmbH, which roughly translates to the Bavarian Engine Works Company. The name harks back to the company’s origin in the German state of Bavaria. It also indicates BMW’s original product range: engines for various applications.Who owns BMW? The automaker is owned by the BMW Group and has its headquarters in Munich, Germany. The BMW Group also owns other well-known brands, including Mini and Rolls-Royce. Many Normal drivers interested in owning a new BMW are also curious about the brand’s history.Although BMW is a German company, its manufacturing footprint spans the globe. BMW Group operates production plants in: Germany – Munich, Dingolfing, Leipzig, and Regensburg.Have you been asking yourself, who owns Audi? Audi cars? The Volkswagen Group makes Audi vehicles, and has a history that runs deep in motorsport heritage.
Who owns 50% of BMW?
While half of the company is owned by the public, the other half is owned by the Quandt family, who have been long-time BMW shareholders. Here is the breakdown of ownership: 29% = Stefan Quandt: A German industrialist and engineer. Susanne Klatten: Successful investor and sister to Stefan Quandt. In German, the company’s full name is Bayerische Motoren Werke Aktiengesellschaft, and the primary shareholders are as follows: The Quandt Family: Stefan Quandt owns 29% of BMW AG, while Susanne Klatten (Quandt’s sister), owns another 21%.
Why did BMW rebrand its logo?
BMW is looking to keep the heritage but bring more precision. BMW just made a subtle change to the logo on its latest car. The German automaker simplified the roundel on its new, fully electric BMW iX3 by removing the inner outlines of the logo. Most people won’t even notice. BMW drivers came in hot on multiple fronts. They’re the most likely to say they’re passionate about their work, optimistic about the future, and constantly setting goals.Why is the BMW slogan “Sheer driving pleasure”? What is the logic behind the BMW model designations?