What is the communication strategy of Mercedes-Benz?
The communication plan for Mercedes-Benz aims to strengthen brand reputation, engage stakeholders, and drive business goals through clear messaging. Key objectives include enhancing brand image, increasing customer engagement, promoting sustainability, and managing crisis communication. Ambition 2039 and decarbonisation goals At the heart of this strategy is Mercedes-Benz’s ‘Ambition 2039’ initiative. This is a comprehensive plan to render its fleet of new vehicles net carbon neutral across the whole value chain by 2039.
What is the Mercedes concept 2020?
Mercedes-Benz aims to blur the lines between human and machine with its new Vision AVTR concept. In creating a car inspired by the fantasy of a sci-fi film, we asked, how can a car merge perfectly with its driver and blend perfectly into its ecosystem? The Mercedes Vision V is a flashy concept that previews a luxury van that should enter production in 2026. The Vision V features a chrome-laden exterior with smooth lines and an illuminated Mercedes-Benz hood ornament.
What is Mercedes 2039 strategy?
With its Ambition 2039, Mercedes-Benz is pursuing the goal of offering net carbon-neutrality. However, the transformation to electric mobility increases the energy demand in the upstream supply chain. For 2025, Mercedes-Benz is expanding its electric vehicle lineup with the introduction of the EQC SUV. This stylish and sustainable SUV offers the refinement and luxury you expect from Mercedes-Benz, but with an emissions-free all-electric powertrain.