What is the best time to call the marketplace?
Call during off-peak hours. Peak times are generally between 10:00 AM and 2:00 PM Eastern Time. It’s rude to call someone who is too early or late, regardless of how early they wake up, or what time they fall asleep. The most appropriate time to make cold calls is between 9am and 4 pm, when most people are working, and between 10 am and 2 pm are the best time to respond.The best time of day to make sales calls is the 4 PM to 5 PM window, followed by 10 AM to 11 AM as the second-best slot. On the flip side, 5 PM to 6 PM tends to be the least effective hour. For cold calls, targeting prospects in these high-performing time slots can dramatically increase your chances of success.