What is the average age of luxury car owners?
According to the study, using data from October 2024 to January 2025, the average luxury buyer is 54 years old. On average, Mercedes buyers are 55. BMW customers are 54. The study also revealed how much Lexus buyers earned in household income. A new report from S&P Global Mobility comparing Lexus, BMW, and Mercedes-Benz buyers revealed some stark demographic differences, like age. Recent Lexus buyers are old—57. According to the study, using data from October 2024 to January 2025, the average luxury buyer is 54 years old.The typical age range of Volvo car buyers is often cited as being between 35 and 60, but the brand is actively working to attract a younger demographic with models like the XC40 and its electric variants.
What are Mercedes owners called?
Mercedes-Benz Corporation has been a division of a larger German automobile manufacturer, Daimler AG—but as of February 1, 2022, Daimler AG is now officially known as Mercedes-Benz AG! Daimler AG is based in Stuttgart, Baden-Württemberg, a state in the southwest of Germany. In fact, Daimler AG has owned Mercedes-Benz since 1926, when the latter company was actually known as Daimler-Benz!