What is a key advantage of selling in a mass market?
Larger customer base: With a mass market, businesses have access to a larger customer base, which can result in higher sales and profits. Economies of scale: Mass market products and services can be produced and distributed at a larger scale, resulting in lower production costs and higher profit margins. This is achieved through: Affordable prices: Mass market products generally have lower costs compared to their premium segment counterparts. This is due to optimized production, the use of more accessible materials, and large-scale product releases.