What is a geographic segmentation example?
An example of geographic segmentation is an ice cream company segmenting a country by how hot different regions are and targeting those specific areas that are hottest and therefore more likely to buy ice cream. Geographic segmentation is the best way to promote products or services to locals. This enables the targeting of a specific niche audience within a specific location.Geographic segmentation in marketing entails categorizing an audience base by location. These categories can be broad or narrow, depending on the data you’re trying to gather. Some examples of categories by which you might separate your audience include country, time zone, region, state or city.The 4 main types of market segmentation include demographic, geographic, psychographic, and behavioral–which we’ll cover more in depth in the next section.Geographic Segmentation Market density is the number of people or businesses within a certain area. Many companies segment their markets geographically to meet regional preferences and buying habits.A geographical hotel market segment will be based on the physical location of guests. It allows hotels to know where guests travel from and for marketing to be targeted geographically. Broadly, geographical segments could be based on the country each customer or potential customer lives in.
What is geographic segmentation?
Geographic segmentation is the practice of dividing your audience based on geographic location, from country right down to zip code. It’s used to target products, services or marketing messages at people who live in, work in, or shop at a particular location. Geographic segmentation involves dividing your target market into groups based on their physical locations. Geographic segmentation reveals aspects of a local market, including physical location, climate, culture, population density, and language.Market Segmentation of Coca-Cola Coca-Cola’s market segmentation focuses on four various elements, namely geographic, demographic, psychographic, and behavioral. Coca-Cola might have originated from the United States, but it has expanded its brand to various countries across the globe over the years.Geographic market segmentation examples Geographic segmentation is based on location, grouping people according to where they live, work, worship or vacation. McDonald’s is a prime example of this type of market segmentation.
Which of the following is a geographic segmentation?
Geographic segmentation divides the market based on location. Marketers consider regional factors, like climate, population density, and cultural preferences.
What are the geographic factors of segmentation?
Geographic segmentation is when a business divides its market on the basis of geography. You can geographically segment a market by area, such as cities, counties, regions, countries, and international regions. You can also break a market down into rural, suburban and urban areas. Porsche’s Segmentation Strategy It demonstrates a profound understanding of customer behaviour by targeting clients based on demographic, psychographic, and geographic factors. In terms of demographic segmentation, Porsche carefully considers characteristics such as age, income, education, gender, and social class.Marketing variables help you split an audience into segments by providing you with possible categories to group your contacts into. The 4 main types of market segmentation include demographic, geographic, psychographic, and behavioral–which we’ll cover more in depth in the next section.Psychographic segmentation is based on subjective characteristics of your customers, such as personality, lifestyle, values, attitudes, interests, and opinions. These factors can influence your customers’ vehicle preference in terms of emotional benefits, brand image, social status, and personal expression.
What company uses geographic segmentation?
Geographic market segmentation examples McDonald’s is a prime example of this type of market segmentation. With each new country it enters, the company is careful to adapt its distinctive style of American fast food to local ingredients and expectations, as well as cultural norms and preferences. Psychographics Segmentation Nike’s target market is primarily composed of individuals passionate about sports, fitness, and healthy lifestyles. This includes not only dedicated athletes but also casual wearers who identify with the brand’s active image.The brand also executes geographic segmentation, tailoring its products to the specific preferences of consumers in different regions. For example, Nike creates lightweight running shoes for tropical countries while ensuring availability of thermally insulated sports gear in colder regions.Geographic Segmentation Example — McDonald’s The fast-food chain divides its target markets into segments by country, region, and cities, then customizes the menu by local preferences. These different market segments have very different preferences and McDonald’s does an excellent job of localizing its products.Geographic Segmentation Apple has a broad geographic reach, covering both developed and emerging markets around the globe. From North America to Europe to Asia-Pacific, Apple products are universally sought after.
How does Coca-Cola use geographic segmentation?
Coca-Cola Geographic Segmentation Coca-Cola’s success in geographic segmentation lies in its ability to localize its marketing and product offerings based on cultural and regional preferences. The brand tailors flavors, packaging, and even advertising messages to reflect the tastes and values of each specific market. Geographic segmentation by ethnicity & religion McDonald’s is a great example of a global brand that does its market research and tailors products and ads to each location. It’s known for having different versions of its menu that include regional favorites. But in India, religion plays a role in its product offerings.For example, in India, McDonald’s offers a vegetarian menu to appeal to local dietary preferences. Coca-Cola: Coca-Cola uses geographical segmentation to tailor its advertising campaigns to local cultural and social norms.Geographical Segmentation Geographically, McDonald’s segments its market according to countries, cities, and regions. While it retains its primary brand image globally, McDonald’s acknowledges cultural differences and customer tastes in different locations.
What companies use psychographic segmentation?
Famous brands like Apple, Patagonia, Old Spice, and Harley Davidson have employed psychographic segmentation to create phenomenal branding and marketing movements. Apple focuses its marketing efforts on building products that match customer lifestyles. Tech and marketing giant Apple provides one of the foremost examples of psychographic segmentation out there. Despite its large demographic market, Apple focuses on users who value innovation, quality, and a premium user experience .