What does DAS auto mean?
Das Auto’ means ‘The Car’, in German. VW had introduced the Das Auto tagline in 2007 to establish itself as ‘the car company’ making its intentions of world domination clear.VW’s Das Auto has been around since 2007 and recently I saw it being used in memes several times, I realized I wanted to see whose deep voice is that. But I couldn’t find anything be my query in english or german. Which had me dumbfounded because I thought it would be some famous actor VW had hired.
What replaced DAS Auto as a slogan?
The slogan of Volkswagen was changed from Das Auto” to Volkswagen. Volkswagen, the naughty carmaker caught cheating on its emission tests last year, has a newfound humility. We know this because the company modestly told us so in December when it axed its old corporate slogan – Das Auto – because it was pretentious. It now simply uses the line “Volkswagen” under its famous badge.