What are the demographics of Mercedes Benz owners?
According to mercedes-benz, 64 percent of its buyers are male, 64 percent college-educated, 63 percent in a professional or managerial position, 81 percent married and the median age is 48 and median income $119,500. The average mercedes-benz buyer is 54, which is five years older than both bmw and audi buyers. More than 40 percent of millennial buyers reported they would consider an audi or bmw for their next car, while only 28 percent would consider a mercedes-benz.Mercedes drivers are known to be rich people, and this car portrays high statuses. Even if you don’t make a lot of money, if you’ve saved up enough to buy a Mercedes, it shows that you’re diligent and disciplined with your finances. This can be seen as a sign of success in itself.These topics also distinguish them from the BMW drivers, who used to be associated with people with money but no taste (but this prejudice has slowly changed as we described earlier. Nowadays, Mercedes-Benz is mostly preferred by young women from wealthy, but well-educated and cultured families.The Mercedes driver – serious and bourgeois The Mercedes driver has three typical characteristics: he is much more serious than all the other drivers, older (over fifty), and has the reputation of a petty bourgeois.
What type of person buys a Mercedes?
If you can afford to buy a Mercedes, it’s likely that you have a good job and/or make a lot of money to drive this car. Another possibility is that you’re a hard worker. Mercedes drivers are known to be rich people, and this car portrays high statuses. When it comes to performance and safety, Audi and Mercedes are evenly matched. These luxury manufacturers also make some of the best small crossovers and large SUVs. Most shoppers are better off with a Mercedes-Benz than an Audi. Mercedes sets the bar high when it comes to interior luxury.Audi’s attention to detail is evident in the quality of materials used throughout the cabin. Recommendation: If you seek a luxurious and technology-rich interior, both Mercedes-Benz and Audi offer outstanding experiences. However, Mercedes-Benz distinguishes itself with its elegant design and cutting-edge technology.One of the most important reasons why Mercedes-Benz is considered a luxury car is due to its superior engineering and design. Mercedes-Benz vehicles are designed with the latest technology, high-quality materials, and exceptional craftsmanship.Winner: Mercedes-Benz In this comparison, Mercedes-Benz comes out on top, claiming victories in nearly every category, from luxury small cars and SUVs to high-end models with numerous customization options and six-figure price tags. That’s not to say Lexus is not a good brand in its own right.
Who sold more cars, BMW or Mercedes?
Although the Stuttgart-based company enjoyed a 9% boost in sales last year, the Bavarians still came out on top. In 2024, Mercedes shipped 324,528 vehicles to American buyers. Even so, in the US, BMW moved 46,818 more cars in the last 12 months. BMW set a new annual record at 371,346 units or 2. In China, the biggest sales market, 52,151 Mercedes-Benz passenger cars were sold last month (+2. In the period of January to November, Mercedes-Benz achieved growth of +11.Mercedes finished 2017 with car sales of 375,311 – just ahead of BMW’s sales of 352,790 – making it the best-selling luxury/premium brand for the second year in a row. In May of 2018, Mercedes’ brand value surpassed that of its rival.Comparative Sales Figures: Audi vs. Mercedes. The sales battleground has Audi trailing behind Mercedes, showcasing the latter’s robust demand. In 2023, Mercedes-Benz took the lead with 2,043,800 units sold, while Audi registered 1,895,240 cars sold globally.China is Mercedes-Benz Cars’ largest market in terms of unit sales, surpassing Europe, which was the brand’s leading regional market in 2020. In 2024, China accounted for over a third of all new car sales, when some 683,600 Mercedes-Benz cars were sold.China is Mercedes-Benz Cars’ largest market in terms of unit sales, surpassing Europe, which was the brand’s leading regional market in 2020. In 2024, China accounted for over a third of all new car sales, when some 683,600 Mercedes-Benz cars were sold.
Which race buys the most BMWs?
BMW is tops among African Americans. Toyota is No. Latino Americans. And Honda is the brand named most by Asian Americans, says Stategic Vision, which conducted the survey. Eleven percent of BMWs sold in the United States, Jackson said, are purchased by black Americans. Five of 340 BMW dealerships nationwide are black-owned, BMW confirmed.BMW is tops among African Americans. Toyota is No. Latino Americans. And Honda is the brand named most by Asian Americans, says Stategic Vision, which conducted the survey.Using data provided by Experian Automotive, Muller predictably found the top four choices for people who earned more than $250,000 were luxury models: the Mercedes-Benz E-Class, the Lexus RX 350 and the BMW 5 Series and 3 Series.Luxury brands like BMW, Mercedes-Benz, and Lexus are among the most popular with wealthy American car shoppers who are looking for reliability, prestige, extra amenities, comfort, and top customer service.