What are the demographics of luxury car buyers?
Supercar ownership predominantly falls within the 35-49 age range, with 42% of owners in this demographic. Younger enthusiasts aged 20-34 make up a significant portion, comprising 31% of supercar owners. The majority of supercar owners are male, with females representing 7% of the ownership demographic. Audience Demographics 66% of automotive enthusiasts are male. While that’s still the majority, young women (18-34) also make up a large portion of the DIY community, with 54% performing their own automotive maintenance.
What are the demographics of Ferrari buyers?
Ferrari car buyers are getting younger. CEO says 40% of new clients are now under 40. Ferraris are becoming increasingly popular among younger buyers, with the CEO of the luxury automaker revealing that 40% of new buyers are now under the age of 40. As I was sifting through the data, one of the trends that stood out to me was the neck-and-neck race between Millennials and Gen X for supremacy in the used vehicle market. Five years ago, in 2019, Millennials were responsible for 33. Gen X (29. Baby Boomers (26.The brands with the youngest buyers are Mazda and Volkswagen, with an average age of approximately 37 years old.In 2014 Audi’s U. S. CEO Scott Keogh told Forbes that 50% of their sales were to Gen X and Gen Y age customers. He sees the decidedly younger demographic as a great thing for the company, especially now that more Millennials are working their way into the luxury auto market.
Is Lexus just an overpriced Toyota?
Toyota & Lexus differences The main difference between the two brands is focus – while Lexus aims its cars at a more luxurious end of the market, Toyota’s cars are considerably more mainstream because they’re more affordable. Lexus ranks highest overall in vehicle dependability for a third consecutive year, with a score of 140 PP100. Among premium brands, Cadillac (169 PP100) ranks second and Porsche (186 PP100) ranks third. Buick ranks highest in the mass market segment, with a score of 143 PP100.Robert Duffer. Toyota or its luxury brand Lexus no longer top the most reliable brand rankings, according to an annual report published Thursday by Consumer Reports. Subaru now ranks as the most reliable car brand.Lexus stands at the top of the competition in terms of dependability with a score of 135 PP100. This is a full 55 problems per 100 vehicles lower than the industry average of 190 PP 100 Compared to the BMW score of 190 PP100, exactly average. Lexus is the clear winner in terms of dependability.