What are the demographics of Dodge buyers?
The car-buying demographic that gathers the most of dodge’s business is assorted across many different groups of people. This group of buyers include the second-highest quantity of asian, african americans, and latin customers, according to the head of the dodge brand sales operations, matt mcalear. Over 60 percent of its customers are gen-x and millennials, says head of dodge brand sales operations matt mcalear. The brand’s younger car-buying demographic also makes it quite diverse, ranking the number two brand among asian, hispanic, and african american buyers, according to mcalear.
What is the most bought Dodge?
The Dodge Ram 1500 is the foundation of the brand and one of the best-selling trucks of all time in the US. While both Dodge and RAM are currently owned by Stellantis (formerly known as FCA group), they are their own unique automotive brands, not unlike how GMC and Chevy are their own unique brands under the General Motors umbrella.
What is the average age of a Dodge Challenger owner?
The Dodge Challenger has the youngest buyers in the muscle car market, according to an interview between Muscle Cars & Trucks and Challenger brand manager, Kevin Hellman. Apparaently, the median Challenger buyer is just 51 which is younger than both Mustang and Camaro buyers. You would think that people who buy muscle cars these days are young buyers who are looking to make a name for themselves with affordable performance cars that they can proudly show off on their social media pages. You’d be wrong. The median age for buyers of, say, Dodge Challengers is 51 years old.
Who owns most of Dodge?
In 2014, Fiat completed the acquisition and formed Fiat Chrysler Automobiles (FCA). FCA later merged with Peugeot Invest and formed a new entity called Stellantis in 2021. Today, Stellantis owns multiple major auto brands, including Dodge, Jeep, Chrysler, Ram, Fiat, Opel, Maserati, Citroen, and Peugeot. Technically speaking, Chrysler vehicles are the luxury division under the greater FCA umbrella. This auto group includes traditionally American brands like Chrysler, Dodge, Jeep and Ram, as well as the Alfa Romeo performance and luxury brand and Fiat models.