What are the core values of Rolex?
Rolex is built around its fundamental values – the never-ending quest for quality, the spirit of innovation, the pursuit of excellence – which inspire each of our efforts and define our identity. These principles, previously passed on informally throughout our history, are now presented in this Code of Conduct. Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private family trust. Rolex SA and its subsidiary Montres Tudor SA design, make, distribute, and service wristwatches sold under the Rolex and Tudor brands.With proper care, a Rolex can easily last a lifetime — and beyond — maintaining its accuracy, beauty, and value over decades. At Investment Watches, we help collectors and first-time buyers select, maintain, and protect their Rolex timepieces.Rolex S. A. Hans Wilsdorf Foundation, a private charitable trust established under Swiss law. This distinctive arrangement creates a hybrid model that combines commercial success with philanthropic purpose. Key Takeaways: Rolex is a for-profit company.Rolex creates, manufactures, assembles and tests all its watches exclusively in Switzerland, thanks to the know-how and commitment of more than 9,000 employees at the brand’s four sites, all at the cutting edge of technological progress.
Why does Rolex donate 90% of profits?
Because the company is owned by a private trust, originally shaped by Hans Wilsdorf — a man who started life as a poor orphan boy. He built Rolex from the ground up and, instead of chasing personal wealth, made sure the company would continue giving back long after he was gone. In 1945 Wilsdorf established the Hans Wilsdorf Foundation. In 1960 he gave his 100% ownership stake in Rolex to the foundation. The Hans Wilsdorf Foundation still owns and controls Rolex, and donates much of its income to charity and social causes in Geneva.Founded in 1905 as Wilsdorf and Davis by German businessman Hans Wilsdorf and his eventual brother-in-law Alfred Davis in London, the company registered Rolex as the brand name of its watches in 1908 and became Rolex Watch Co. Ltd.
What is Rolex’s strategy?
The branding strategy of rolex is intricately designed around the principles of luxury, precision, and adventure, which are deeply embedded in every facet of rolex’s marketing strategy. Rolex’s brand voice exudes sophistication, reliability, and achievement. This ‘superlative’ approach is expressed through eight fundamental qualities that characterize every rolex watch: precision, waterproofness, autonomy, robustness, simplicity, craftsmanship, comfort and durability. These eight major technical and aesthetic principles have always guided the work of the rolex manufacture.
What do Rolex codes mean?
Rolex model numbers are four, five or six numerical digits long. The first two to four digits describes the type of watch. If the model number is five or six digits long, the second to the last number describes the bezel and the last number describes the metal type the watch is made from. How Do I Check a Rolex Serial Number? If you wish to check the serial number on your Rolex watch, this can be found between the watch casing lugs at the 6 o’clock position. The serial number is usually four to eight digits long and is engraved on every Rolex watch.