Is the new BMW logo a good change?
BMW’s New Logo: Key Points BMW’s updated roundel removes inner chrome details for a flatter, more precise look on the iX3. The refreshed badge aligns physical design with BMW’s digital-first branding, first introduced in 2020 marketing materials. BMW has introduced a refreshed take on its classic logo. The iconic roundel and the blue-and-white Bavarian pattern remain, but the black outer ring has been replaced with a transparent background. The update creates a cleaner, minimalist look that fits modern digital and branding needs.Color change at the touch of a button This was impressively demonstrated by the BMW iX Flow featuring E Ink (➜ Read also: To the Polar Circle with the BMW iX), which was unveiled in 2022 and can change its entire exterior color from black to white and back again at the touch of a button.
What is the original BMW logo?
Logo. The circular blue and white BMW logo or roundel evolved from the circular Rapp Motorenwerke company logo, which featured a black ring bearing the company name surrounding the company logo, an image of a horse head on a plinth. Why did BMW change its logo in 2020? BMW redesigned its logo in 2020 to adopt a flat, minimalist design better suited for digital and online branding. The transparent outer ring modernizes the logo while maintaining its historical elements.
Does BMW own Rolls-Royce?
The BMW Group is the world’s leading provider of premium cars and motorcycles and the home of the BMW, MINI, Rolls-Royce and BMW Motorrad brands. BMW M (M for motorsport) was initially created to facilitate BMW’s racing program, which was very successful in the 1960s and 1970s. As time passed, BMW M began to supplement BMW’s vehicle portfolio with specially modified higher trim models, for which they are now most known by the general public.The “M” in the BMW M Series stands for “Motorsport”, and the M Series was originally created to facilitate BMW’s racing program.Why is the BMW slogan “Sheer driving pleasure”? What is the logic behind the BMW model designations?Originally designed for BMW’s racing and rallying teams, the BMW M division stands for ‘Motorsport’ and represents the German manufacturer’s highest performing cars. M Models often feature dramatic upgrades to their engines, transmissions, suspensions, and brakes, as well as various other performance enhancements.
What do Germans call BMW?
The full name, Bayerische Motoren Werke – or Bavarian Motor Works – is a bit of a mouthful after all (➜ Read more: The BMW name and its history). And, as the above would indicate, it is German – Bavaria is a state in the south of Germany – the initials just happen to be the same in English. BMW is owned by the BMW Group, a company with more than 100 years of history that also owns Mini and Rolls-Royce.Rolls-Royce Motor Cars Limited is a British luxury automobile maker that has operated as a wholly owned subsidiary of BMW AG since 2003 – as the exclusive manufacturer of Rolls-Royce-branded motor cars.The BMW Group is the world’s leading provider of premium cars and motorcycles and the home of the BMW, MINI, Rolls-Royce and BMW Motorrad brands.
Why did BMW change its logo?
The 2020 redesign, which introduced a transparent outer ring, reflects the brand’s move towards a digital-first strategy while maintaining the core elements that define its identity. Beyond its aesthetic appeal, the BMW logo also evokes a strong emotional connection with customers and enthusiasts. BMW Just Revealed a New Logo — for the First Time in 28 Years. Unveiled quietly at the 2025 Munich Auto Show, the updated emblem debuted on the all-electric iX3, marking a new chapter in BMW’s visual identity.