Is BMW outselling Mercedes?
Here’s what the latest numbers reveal about the top luxury brands. BMW is holding firm to its position as the top-selling premium brand in the U. S. Mercedes-Benz and Audi in the first half of 2025. Volkswagen maintained its traditional position as Germany’s best-selling car brand in 2024. Germany’s largest carmaker increased its market share to 19. Mercedes-Benz had weaker sales and only 9. German new car market in 2024.BMW leads 2025 U. S. K units, more than double Audi’s 81K. See which models are winning—and where Audi is falling behind. Despite the increasing challenges of tariffs and market uncertainty, BMW is widening the sales gap over its chief German rival Audi in the United States.BMW Group’s key automobile markets 2024 In the fiscal year of 2024, China was the largest sales market for BMW. China accounted for around 29. Rolls-Royce, BMW, and MINI sales. Chinese customers bought almost 715,200 such vehicles in the 2024 fiscal year.In 2024, the total German new car market was only 2,817,331 vehicles strong. The best-selling car brand in Germany was again Volkswagen with the VW Golf the top-selling car model. Volkswagen was the top electric car brand and the Tesla Model Y was the best-selling battery-electric car model in Germany.
Is BMW struggling financially?
Despite the sales growth, BMW lowered its 2025 earnings forecast due to slower growth in China and the effects of U. S. The company now expects a slight decline in group earnings before tax, down from previous guidance that earnings would remain at 2024 levels. Sales Remain Steady BMW’s global vehicle sales barely moved year-over-year. The company delivered 1,207,594 cars across its BMW, MINI, and Rolls-Royce brands—down just 0.Luxury Vehicles Depreciate Quickly For BMWs, depreciation can be influenced by the oversaturation of models in the market, as well as the frequent leasing of these vehicles, which we’ll explore later. The good news for used car shoppers is that depreciation works in their favor.