Is BMW changing its logo?
Based on Carscoops’ report, the Bavarian brand has confirmed that the new logo will be used on the iX3 and will gradually mark its presence on the refreshed iterations of the vehicles as they are introduced to the market. BMW has introduced a refreshed take on its classic logo. The iconic roundel and the blue-and-white Bavarian pattern remain, but the black outer ring has been replaced with a transparent background. The update creates a cleaner, minimalist look that fits modern digital and branding needs.
Why did BMW change its logo?
BMW is looking to keep the heritage but bring more precision. BMW just made a subtle change to the logo on its latest car. The German automaker simplified the roundel on its new, fully electric BMW iX3 by removing the inner outlines of the logo. Most people won’t even notice. It has a circular shape divided into blue and white quadrants. These colors come from the flag of Bavaria, BMW’s home region in Germany. The logo is linked to precision engineering and aviation history since the brand originally built aircraft engines.The first bmw logo, introduced in 1917, features a blue and white roundel symbolizing bavaria’s state colors, often misconstrued as a spinning propeller.BMW, having gotten its start as an aircraft engine manufacturer makes this story logical and totally reasonable to believe, but it isn’t actually true. The truth is much simpler, it depicts the blue and white checker pattern of the Bavarian flag, once again leaning into the company’s Bavarian identity.BMW retained Rapp’s black ring inscribed with the company name, but the interior of the ring is quartered blue and white, reminiscent of the coat of arms and flag of Bavaria (which in turn are based on the arms of the historic House of Wittelsbach, which ruled Bavaria for many centuries).
Is Kia owned by BMW?
Hyundai Motor Group (South Korea) owns Genesis, Hyundai, and Kia. Mazda Motor Corp. Japan) owns Mazda. Mercedes-Benz Group (Germany) owns Mercedes-Benz. Everyone is in bed with everyone when it comes to the automotive industry. The two biggest automakers in Korea, Hyundai and Kia, are under the same ownership. Rolls-Royce and BMW went from making competing plane engines in WW2 to being in the same family as the Mini Cooper.
How does BMW compare to Audi?
If you’re all about sporty handling and precise steering, BMW cars might be the way to go. But if you’re looking for a smoother and more sophisticated driving experience, Audi vehicles could be a better fit. No matter which brand you end up choosing, both offer a wide range of models to explore. As the ultimate driving machine, BMW is known for providing an unmatched performance-focused experience, while Mercedes-Benz is praised for its classic luxury, outstanding comfort, and understated grace. The choice between these two titans frequently boils down to individual preferences, lifestyles, and needs.Real-World Maintenance Cost Comparison Generally, BMW maintenance runs about 15-25% higher than Audi, though this varies significantly by model and driving conditions.Mercedes-Benz vs BMW: Comparing Engine Power and Handling Both brands offer advanced suspension systems that enhance ride comfort and stability. Mercedes-Benz tends to prioritize a plush driving experience, while BMW focuses on delivering a sportier feel.In summary, Audi stands out over BMW for buyers who prioritize luxury, comfort, advanced standard features, all-weather safety, and long-term value.