Is BMW a luxury brand?
While other brands like Mercedes-Benz embraced a single-minded focus on comfort or ride quality, BMW established itself in the luxury market by creating vehicles that seamlessly combine the best of performance with practical, everyday drivability. That legacy is alive and stronger than ever today. Bayerische Motoren Werke Aktiengesellschaft (BMW AG), trading as BMW Group (commonly abbreviated to BMW (German pronunciation: [ˌbeːʔɛmˈveː]), sometimes anglicised as Bavarian Motor Works), is a German multinational conglomerate manufacturer of luxury vehicles and motorcycles headquartered in Munich, Germany.The BMW Group is the world’s leading provider of premium cars and motorcycles and the home of the BMW, MINI, Rolls-Royce and BMW Motorrad brands.
Why is the BMW logo?
The outer ring of the symbol was now bounded by two gold lines and bore the letters BMW. The company’s home state of Bavaria was also to be represented on the company logo. The quarters of the inner circle on the BMW badge display the state colors of the State of Bavaria – white and blue. The BMW M logo is more than a badge, it’s a pioneering piece of design history. Born in the 1970s through a collaborative effort of BMW designers and studios, its iconic stripes carry meaning: blue for BMW, red for motorsport, and dark blue for their dynamic blend.Unless otherwise indicated, all trademarks on this website are subject to trademark rights of BMW M GmbH Gesellschaft für individuelle Automobile or BMW AG, including marks, model names, logos, and emblems.That the “M” of BMW M originally stood for “motorsport” is well known among car aficionados.Status and Prestige BMWs are known as status symbols that deliver. Their performance, reliability, and timelessness extend beyond the logo and provide driving pleasure for years.