How many BMW’s sold in 2022?
For the full year 2022, BMW brand sales decreased slightly by 1. The top 5 popular BMW models and their prices are the M5 (₹2. Cr), X1 (₹50. Lakh), X7 (₹1. Cr), X5 (₹93. Lakh – 1. Cr), Z4 (₹87. Lakh). Explore the complete price list of all BMW models as of February 2026 below.
Who buys the most BMWs?
Regionally, the United States took the lion’s share with more than 72,000 cars delivered. BMW also highlights Canada, Germany, Korea, South Africa, and the United Kingdom as important markets, while China recorded the largest year-over-year increase. In the fiscal year of 2024, China was the largest sales market for BMW. China accounted for around 29. Rolls-Royce, BMW, and MINI sales. Chinese customers bought almost 715,200 such vehicles in the 2024 fiscal year. This is more than twice as many vehicles as were snapped up by motorists in Germany.Even though demand fell by more than 100,000 cars, China was still the BMW Group’s biggest market in 2024. We still tend to underestimate the importance of the Chinese market for legacy luxury brands.
Does Lexus outsell BMW?
American Buyers Love Lexus SUVs We recently reported on the impressive year the Lexus RX had in 2025, outselling every single BMW on the market. BMW’s top seller for 2025 was the BMW X3, with 76,546 units sold. The Lexus RX sold 113,256 units in that same time, taking a lead by a margin of 35,710 sales. Toyota and Lexus sold a record 10. Lexus cars worldwide in 2025. The USA was the largest country market for Toyota, followed by China and Japan.Lexus, Subaru, and Toyota are again at the top of the Consumer Reports brand reliability rankings, according to data from CR members who own vehicles from those brands. Rounding out the top five are Honda and BMW.BMW remained the top U. S. Lexus finished a close second in the annual sales race with a record year. Surging plug-in hybrid demand helped BMW offset a 17 percent drop in electric vehicle sales.
Who is the target audience of BMW?
BMW appeals to consumers who equally value performance, style, and technology. According to geographical data, BMW has established itself in affluent urban centers and suburbs around the world. These areas attract people with dynamic work and social lives who seek cars that align with their evolving lifestyles. BMW’s weaknesses are: High dependence on low-growth markets. Weak distribution in some automotive markets. Weak distribution in some motorcycle markets.The rivalry between Mercedes-Benz and BMW is deeply ingrained in the automotive industry, characterized by a fierce competition that has persisted for decades. Originating in Germany, both brands have carved out a niche in the luxury automobile market, each with its distinct identity and loyal fan base.While the battle for German automotive supremacy is fierce, BMW distinguishes itself as the undisputed king by delivering a unique trifecta of reliability, sales dominance, and enthusiast-focused engineering.Weaknesses of BMW 💰 High production costs : Manufacturing quality cars and motorcycles involves substantial costs, impacting net profit. Limited models : An overly restricted model portfolio can hinder market share capture, especially against competitors like Tesla and Mercedes-Benz.
Is BMW selling more than Mercedes?
Predictably, BMW has retained its luxury sales crown. The brand with the fabled three-pointed star delivered 1,800,800 vehicles over the past 12 months. That marked a 9% year-over-year decline, allowing BMW to widen the gap to nearly 370,000 units. BMW held on to its globally luxury sales crown last year, beating both Mercedes-Benz and Audi.The BMW M3 GTR from Need for Speed: Most Wanted — the car that made an entire generation fall in love with BMW M. Loud, raw, and completely untouchable. Still the king after all these years.
Who owns 50% of BMW?
While half of the company is owned by the public, the other half is owned by the Quandt family, who have been long-time BMW shareholders. Here is the breakdown of ownership: 29% = Stefan Quandt: A German industrialist and engineer. Susanne Klatten: Successful investor and sister to Stefan Quandt. In German, the company’s full name is Bayerische Motoren Werke Aktiengesellschaft, and the primary shareholders are as follows: The Quandt Family: Stefan Quandt owns 29% of BMW AG, while Susanne Klatten (Quandt’s sister), owns another 21%.