Has BMW overtaken Mercedes?
BMW has strengthened its position in the global auto market, once again surpassing Mercedes-Benz in vehicle sales. The rivalry between the two German automakers has lasted for decades. By the end of the first three quarters of 2025, the gap between them reached more than 33%, according to Reuters. Volkswagen maintained its traditional position as Germany’s best-selling car brand in 2024. Germany’s largest carmaker increased its market share to 19. Mercedes-Benz had weaker sales and only 9. German new car market in 2024.The average Mercedes-Benz buyer is 54, which is five years older than both BMW and Audi buyers. More than 40 percent of Millennial buyers reported they would consider an Audi or BMW for their next car, while only 28 percent would consider a Mercedes-Benz.In 2024, the total German new car market was only 2,817,331 vehicles strong. The best-selling car brand in Germany was again Volkswagen with the VW Golf the top-selling car model. Volkswagen was the top electric car brand and the Tesla Model Y was the best-selling battery-electric car model in Germany.In 2024, Mercedes shipped 324,528 vehicles to American buyers. Even so, in the US, BMW moved 46,818 more cars in the last 12 months. BMW set a new annual record at 371,346 units or 2. It’s worth noting that Mercedes didn’t even finish second in the luxury sales race.How Long Can a Mercedes-Benz Last? With proper maintenance and care, many Mercedes-Benz vehicles can last 15 to 20 years or more. The key is to adhere to regular maintenance schedules, drive responsibly, and use high-quality parts for repairs.
Which lasts longer, Mercedes or BMW?
That being said, some recent studies show that BMW models can last up to 200,000 to 250,000 miles, with an average lifespan of at least 15 years. On the other hand, Mercedes-Benz vehicles tend to last up to 150,000 to 200,000 miles with an average lifespan of over 10 years. Luxury vehicles from German manufacturers tend to be the most expensive to maintain, with BMW and Mercedes-Benz leading the pack. Based on average maintenance costs over 10 years: BMW – $17,800. Mercedes-Benz – $12,900.BMW owners tend to be older and relatively affluent: new BMW buyers have a median age of about 56 years and a median household income around $124,800 per year, with those purchasing high-end models like the 7-Series averaging incomes near $184,170.That being said, some recent studies show that BMW models can last up to 200,000 to 250,000 miles, with an average lifespan of at least 15 years. On the other hand, Mercedes-Benz vehicles tend to last up to 150,000 to 200,000 miles with an average lifespan of over 10 years.
Which depreciates more, BMW or Mercedes?
Within the BMW lineup, models like the 3 Series and 5 Series sedans, as well as the X5 SUV, often retain their value well. For Mercedes-Benz, the C-Class and E-Class sedans, along with the iconic G-Wagon, demonstrate strong resale performance. Mercedes-Benz and BMW have defined German engineering rivalry for over a century. Their identities are built on not just luxury but also on the pride of building their own engines.Mercedes-Benz, which is best known for its luxury vehicles, is a subsidiary of Daimler AG. Freightliner, Thomas Built Buses, Detroit Diesel, and Smart Automobile are also part of Daimler.BMWs are known as status symbols that deliver. Their performance, reliability, and timelessness extend beyond the logo and provide driving pleasure for years.While both BMW and Mercedes-Benz produce high-quality, luxury vehicles, Mercedes-Benz has a slight edge in terms of overall reliability. Mercedes’ focus on durability and comfort contributes to fewer maintenance needs, longer-lasting components, and potentially lower repair costs.Several brands produce luxury cars, including Mercedes-Benz, BMW, Audi, Lexus, Rolls-Royce, Bentley and Porsche.
Who is Mercedes’ biggest rival?
Mercedes-Benz (Daimler) are BMW (BMW Group) and Audi (Volkswagen Group). On non-European markets there is a competition also with Lexus (Toyota). Also, is a luxury-cars segment, Mercedes-Benz has a rivalry with Rolls-Royce (BMW Group), Bentley (Volkswagen Group) and Range Rover (Tata Group). Market share in count. If you value comfort, Mercedes is a top pick in the luxury car scene. But if you’re looking for a thrilling driving experience, BMW is the way to go. BMWs also have better reliability and safety.Final Verdict. If you prioritise a dynamic driving experience, performance and a sporty image, BMW is the way to go. The brand’s M-Performance models offer exhilarating performance and cutting-edge technology. If you value luxury, comfort and a refined driving experience, Mercedes-Benz is the better choice.Brand Overview and Reputation Both brands offer a great driving experience. BMW is famous for its sporty display and smooth driving experience while Mercedes on the other hand is famous for its comfort and luxury.Mercedes, which is faster? Understand that when it comes to raw power and acceleration, BMW tends to have an edge over Mercedes-Benz. BMW vehicles are renowned for their powerful engines and agile handling. Models like the BMW M5 and M3 are widely recognized for their blistering acceleration and top speeds.While both BMW and Mercedes-Benz produce high-quality, luxury vehicles, Mercedes-Benz has a slight edge in terms of overall reliability. Mercedes’ focus on durability and comfort contributes to fewer maintenance needs, longer-lasting components, and potentially lower repair costs.
Why do people prefer BMW over Mercedes?
BMW calls itself “The Ultimate Driving Machine. They focus on great performance and handling. Their cars are sporty, making driving fun for those who love the road. Mercedes, on the other hand, is all about comfort, tech, and luxury. Both brands have a strong racing history. Sales Remain Steady BMW’s global vehicle sales barely moved year-over-year. The company delivered 1,207,594 cars across its BMW, MINI, and Rolls-Royce brands—down just 0.BMW AG’s automobiles are marketed under the BMW, Mini, and Rolls-Royce brands while its motorcycles are marketed under the BMW Motorrad brand. In 2023, BMW became the world’s ninth-largest producer of motor vehicles (with 2,555,341 vehicles made in that year alone) as well as the 6th largest automaker by revenue.While Subaru claimed the overall top spot this year, BMW continues to lead all premium automakers, ahead of Lexus, Porsche, Audi, and Mercedes-Benz.
Who is the main competitor of BMW?
BMW Group competitors include Porsche, Audi, Mercedes-Benz USA, Lexus and Fiat Chrysler Automobiles (FCA). BMW Group ranks 1st in CEO Score on Comparably vs its competitors. BMW AG’s automobiles are marketed under the BMW, Mini, and Rolls-Royce brands while its motorcycles are marketed under the BMW Motorrad brand. In 2023, BMW became the world’s ninth-largest producer of motor vehicles (with 2,555,341 vehicles made in that year alone) as well as the 6th largest automaker by revenue.