Does Ferrari have a marketing team?
Ferrari Marketing employs 7 employees. The Ferrari Marketing management team includes Eddie Morales (Account Director), and Naiara Gallardo (RR. PP. Marketing). One of the rules is that customers can’t have unauthorised modifications, alongside selling their car within one year of first purchasing, with Kim allegedly not having taken care of her Ferrari in the manner the brand expects.It is indeed true that most Ferrari employees are not allowed to buy new Ferrari cars directly from the factory. This rule applies to the vast majority of the company’s workforce, with one notable exception: Ferrari’s Formula 1 drivers are permitted to purchase new Ferraris, albeit at full price without any discounts.Over the years, high-profile figures such as Justin Bieber, 50 Cent and Kim Kardashian have publicly said they lost access to purchasing new Ferraris after reselling cars too quickly or heavily modifying them.Ferrari employees are not allowed to buy Ferrari cars because only a limited number of cars are available and the manufacturer prioritizes its customers first.Ferrari offers a range of benefits to its employees, including competitive salary packages, private medical and life insurance, pension schemes, bonuses, share options, company car purchase schemes, gym membership, flexible working arrangements, and other perks.
What is Ferrari’s marketing strategy?
What is Ferrari’s Core Marketing Strategy? Ferrari’s core marketing strategy involves creating a brand perception full of rarity and luxury, which enhances the desirability of their vehicles. Ferrari maintains high demand for its models by limiting production. Ferrari’s limited production numbers are a deliberate marketing tactic that fuels desire. By creating an aura of exclusivity, the brand ensures that each car isn’t just another vehicle, but a coveted collector’s item. This scarcity strategy not only heightens demand but also reinforces the brand’s premium positioning.Generally speaking, a Ferrari is usually more affordable than a Lamborghini. Also, Ferrari models tend to become collector’s items, making them a better investment in the long term.