Did BMW say goodbye to Mercedes CEO?
In 2019, BMW turned a retirement into a marketing masterclass. When Mercedes CEO Dieter Zetsche stepped down after 49 years, BMW released a cinematic tribute that ended with a hidden punchline. The CEO of Mercedes retired after 49 years, and here’s how BMW responded When Dieter Zetsche retired as CEO of Mercedes-Benz, BMW celebrated in a fun way. Their ad showed a lookalike of Zetsche driving a Mercedes, then switching to a BMW i8 Roadster with a big grin.
Where is Mercedes HPP located?
Mercedes AMG High Performance Powertrains are based in Brixworth, Northamptonshire at the purpose-built Mercedes-Benz Technology Centre and we are all passionate about Power Units! Mercedes AMG High Performance Powertrains are based in Brixworth, Northamptonshire where our highly talented and ambitious team are responsible for the design, manufacture, testing and racing of Formula 1 power units enjoying enormous success with our works team Mercedes-AMG PETRONAS F1 Team and our Customer Teams.