Author name: oliviajones

mercedes benz

What strategy does Mercedes use?

What strategy does Mercedes use? Guided by sustainability, integrity and diversity. The Mercedes-Benz Group acts on the basis of the sustainable business strategy that the Board of Management of the Mercedes-Benz Group AG has adopted with the involvement of the Supervisory Board. The Three-Pointed Star Logo Meaning Today, a silver circle with a Three-Pointed Star […]

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mercedes benz

What is the target market of Mercedes-Benz?

What is the target market of Mercedes-Benz? The target market for mercedes benz consists of affluent individuals who value luxury, performance, and prestige. These include professionals, executives, and successful entrepreneurs. The high-income levels of this demographic make them ideal customers for a luxury brand like mercedes benz. The mercedes benz marketing strategy & marketing mix

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