Who is the target market for Mercedes-Benz?
Who is the target market for Mercedes-Benz? Mercedes-Benz’s customer base primarily consists of affluent individuals, including professionals, executives, and entrepreneurs. These customers are typically in the higher income brackets, allowing them to afford luxury vehicles. The brand also targets younger generations through initiatives like ‘Generation Benz’. First things first: (undoubtedly) Mercedes-Benz is a luxury car […]
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