Is Mercedes a buy or sell?
As of 15 January 2026, third-party Mercedes-Benz stock predictions fall within a relatively tight band above the current Capital. January 2026, with most 12-month views framed in euro terms for the Xetra listing. Mercedes-Benz reported a 57 percent drop in operating profit for 2025, with EBIT falling from €13. Revenue fell 9 percent to €132. China sales collapsed 27 percent as BYD and Xiaomi undercut the German carmaker on price and technology.Due to such market conditions (which included the effects of Trump’s 25% auto tariffs), Mercedes-Benz showed a 57% collapse in its group EBIT (earnings before interest and tax) readings last year.Mercedes-Benz Group has reported that net profits were down 48. Profits were €5.With this information, we can see why Mercedes-Benz Group is trading at a P/E lower than the market. It seems most investors are expecting to see limited future growth and are only willing to pay a reduced amount for the stock.
Is Mercedes better or BMW?
Both brands offer luxurious interiors with advanced technology features. However, BMW prioritises a sporty and driver-focused experience, while Mercedes-Benz focuses on a more luxurious and comfortable ride. The choice between the two ultimately depends on your personal preferences. If you’re entering the luxury segment for the first time, both brands offer accessible entry points like the BMW 3 Series and Mercedes C-Class. However: BMW offers sharper handling and engaging driving dynamics. Mercedes delivers more opulence and tech features.Luxury – One of the biggest benefits of buying a Mercedes-Benz is the luxury you will have at your fingertips. Standard and available amenities include cutting-edge infotainment systems like MBUX (Mercedes-Benz User Experience); premium seating materials; automatic climate control; and multi-color ambient lighting.