What is Mercedes marketing strategy?
From printed ads to the digital age of today, Mercedes-Benz’s marketing strategy focuses on selling not just cars, but also heritage and emotion. Through well-crafted marketing strategies, each era has established standards for luxury, innovation, and power in the automotive industry. Mercedes-Benz has used digital marketing to communicate with its audience and enhance its brand awareness. The brand’s social media presence enables it to share its latest campaigns, connect with its audience, and strengthen its brand image.
What are digital extras for Mercedes-Benz?
Digital Extras are innovative features and services designed to elevate your Mercedes-Benz experience. Depending on your vehicle, you can access a variety of digital enhancements and upgrades, alongside essential features available free of charge. Through the remote Digital Extras you can stay connected to your Mercedes-Benz at all times. Most Digital Extras are free of charge for the first few years after activation, but if you’d like to continue using them, you can renew them or even purchase a package to benefit from a range of Digital Extras.