What is the target age for Mercedes-Benz?
The Next Generation A rapidly growing Mercedes-Benz target audience is consumers aged 30-45 with high disposable income. This segment shows a strong affinity for technology and sustainability, making them prime targets for the EQ line and compact classes. If you want to drive a vehicle known for innovation, class, style, service, luxury, selection, safety, performance, timelessness, and care for the environment, then you need look no further than Mercedes-Benz.Luxury cars such as Mercedes-Benz are in a class of their own, but they still depreciate. In many cases, luxury cars depreciate even faster than mainstream vehicles. This steep depreciation is because of their higher price tags and high-tech features.
Why do people choose Mercedes over BMW?
If you’re entering the luxury segment for the first time, both brands offer accessible entry points like the BMW 3 Series and Mercedes C-Class. However: BMW offers sharper handling and engaging driving dynamics. Mercedes delivers more opulence and tech features. Final Verdict. If you prioritise a dynamic driving experience, performance and a sporty image, BMW is the way to go. The brand’s M-Performance models offer exhilarating performance and cutting-edge technology. If you value luxury, comfort and a refined driving experience, Mercedes-Benz is the better choice.