What is the supply chain strategy of Mercedes-Benz?
Mercedes-Benz strengthens its procurement by combining digital tools, automation and a circular supply chain. The German automotive brand’s strategy centres on improving supplier performance, maintaining fair competition and embedding sustainability in every stage of sourcing. Mercedes-Benz (German pronunciation: [mɛʁˌtseːdəs ˈbɛnts, -dɛs -]), commonly referred to simply as Mercedes and occasionally as Benz, is a German automotive brand that was founded in 1926. Mercedes-Benz AG (a subsidiary of the Mercedes-Benz Group, established in 2019) is based in Stuttgart, Baden-Württemberg, Germany.
Who are Mercedes’ main competitors?
Also, is a luxury-cars segment, Mercedes-Benz has a rivalry with Rolls-Royce (BMW Group), Bentley (Volkswagen Group) and Range Rover (Tata Group). Market share in count. Mercedes-Benz here has the leadership among these companies. Mercedes-Benz Group AG (formerly Daimler-Benz, DaimlerChrysler, and Daimler) is a German multinational automotive company headquartered in Stuttgart, Baden-Württemberg, Germany. It is one of the world’s leading car manufacturers.
Has Mercedes won any awards?
Mercedes-Benz CLA has won the 2026 European Car of the Year award at the Brussels Motor Show. The German brand last collected the prestigious title in 1974. Mercedes-Benz has been crowned kings of the road at the Brussels Motor Show with its all-electric CLA winning the 2026 European Car of the Year award. The Mercedes-Benz CLA wins the 2026 The Car of the Year award. The German model wins in Brussels in the final vote with 320 points and takes the crown from the Renault 5 E-Tech as The Car Of The Year.