Which font is BMW?
BMW uses Helvetica Bold in their logo, a choice that underscores the brand’s commitment to modernity and precision. The font used in the Aston Martin logo is Optima Roman. Optima Roman is known for its clean, elegant lines and balanced geometric shapes.
What is Ferrari’s font?
Which font do luxury brands use?
The Role of Typography in Luxury Branding A luxury font can be a classic serif or a modern sans-serif. But what’s important is that it transmits elegance while being balanced and strong. For example, Tiffany´s logo uses a custom, thin serif font that conveys a soft, delicate elegance. A luxury font can be a classic serif or a modern sans-serif.