Why did BMW change its logo?
The new communication logo radiates openness and clarity,” says Jens Thiemer from the Customer and Brand department. We are equipping ourselves flexibly for the wide variety of contact points in communication at which BMW will show its presence online and offline in the future. BMW’s latest logo redesign was first introduced in 2020 (for brand communication only. The new design showcases a sleek and modern aesthetic, emphasizing simplicity and clarity. It features a flat design, removing the 3D elements that characterized its 1997 predecessor.
What is the original BMW logo?
Logo. The circular blue and white BMW logo or roundel evolved from the circular Rapp Motorenwerke company logo, which featured a black ring bearing the company name surrounding the company logo, an image of a horse head on a plinth. BMW’s logo refresh shows that design doesn’t always have to shock to matter. Tightening the details instead of scrapping the roundel allowed BMW to preserve decades of equity while future-proofing its symbol for the digital age.
Is BMW under Volkswagen?
No. BMW is an independent company that owns MINI and Rolls-Royce, and is not part of VW Group. BMW is owned by the BMW Group, a company with more than 100 years of history that also owns Mini and Rolls-Royce. Learn more about the BMW Group, the BMW car owner name, and more before you check out the virtual showroom at BMW of Tenafly.BMW is the namesake brand of the BMW Group, a German automaker also behind the Mini and Rolls-Royce. BMW Group relaunched Mini in 2001 and began Rolls-Royce production in early 2003.The BMW Group is the world’s leading provider of premium cars and motorcycles and the home of the BMW, MINI, Rolls-Royce and BMW Motorrad brands.Everyone is in bed with everyone when it comes to the automotive industry. The two biggest automakers in Korea, Hyundai and Kia, are under the same ownership. Rolls-Royce and BMW went from making competing plane engines in WW2 to being in the same family as the Mini Cooper.