What is the real name of BMW?
BMW is the acronym everyone uses to describe the world-renowned car brand. The full name, Bayerische Motoren Werke – or Bavarian Motor Works – is a bit of a mouthful after all (➜ Read more: The BMW name and its history). BMW is owned by the BMW Group, a company with more than 100 years of history that also owns Mini and Rolls-Royce. Learn more about the BMW Group, the BMW car owner name, and more before you check out the virtual showroom at BMW of Tenafly.
What does M mean on BMW?
The M in the BMW M Series stands for Motorsport, reflecting the brand’s roots in the racing industry. The BMW M logo is more than a badge, it’s a pioneering piece of design history. Born in the 1970s through a collaborative effort of BMW designers and studios, its iconic stripes carry meaning: blue for BMW, red for motorsport, and dark blue for their dynamic blend.Marc Thiesbürger, automotive and racing historian at BMW Group Classic, says: Blue stands for BMW, the red was probably inspired by the Texaco company and violet was chosen pragmatically as a mixed colour of blue and red.