Who is the main competitor of BMW?
BMW Group competitors include Porsche, Audi, Mercedes-Benz USA, Lexus and Fiat Chrysler Automobiles (FCA). BMW Group ranks 1st in CEO Score on Comparably vs its competitors. BMW AG’s automobiles are marketed under the BMW, Mini, and Rolls-Royce brands while its motorcycles are marketed under the BMW Motorrad brand. In 2023, BMW became the world’s ninth-largest producer of motor vehicles (with 2,555,341 vehicles made in that year alone) as well as the 6th largest automaker by revenue.BMW Remains the Leader Despite a Slight Decline in Sales BMW remains the clear leader in the premium segment, even though sales have declined for the first time in recent years. BMW sold 1,070,814 units in the first half of 2025, down 2. Mercedes.Several brands produce luxury cars, including Mercedes-Benz, BMW, Audi, Lexus, Rolls-Royce, Bentley and Porsche.
Is BMW struggling financially?
Despite the sales growth, BMW lowered its 2025 earnings forecast due to slower growth in China and the effects of U. S. The company now expects a slight decline in group earnings before tax, down from previous guidance that earnings would remain at 2024 levels. BMW shares fell more than 9% after the luxury automaker cut its 2025 earnings forecast, citing delays in US and German customs refunds and continued weakness in China as trade tensions cloud its prospects.
Is BMW outselling Mercedes?
Here’s what the latest numbers reveal about the top luxury brands. BMW is holding firm to its position as the top-selling premium brand in the U. S. Mercedes-Benz and Audi in the first half of 2025. When comparing the BMW brand to the Toyota brand, BMW has the advantage in the areas of horsepower, towing capacity and variety of models offered. Toyota has the advantage in the areas of new car pricing, used car pricing, depreciation, overall quality, reliability, safety and retained value.If you value comfort, Mercedes is a top pick in the luxury car scene. But if you’re looking for a thrilling driving experience, BMW is the way to go. BMWs also have better reliability and safety. Hopefully, that information about BMW and Mercedes was helpful!BMW calls itself “The Ultimate Driving Machine. They focus on great performance and handling. Their cars are sporty, making driving fun for those who love the road. Mercedes, on the other hand, is all about comfort, tech, and luxury. Both brands have a strong racing history.BMW versus Toyota: Quality, Reliability, Safety, and Value Retention Ratings: A comparison of BMW versus Toyota overall quality ratings shows Toyota with higher quality ratings in 9 out of 9 model comparisons. In terms of reliability ratings, Toyota has the advantage in 9 out of 9 comparisons.
Who owns 50% of BMW?
While half of the company is owned by the public, the other half is owned by the Quandt family, who have been long-time BMW shareholders. Here is the breakdown of ownership: 29% = Stefan Quandt: A German industrialist and engineer. Susanne Klatten: Successful investor and sister to Stefan Quandt. Who owns BMW? The automaker is owned by the BMW Group and has its headquarters in Munich, Germany. The BMW Group also owns other well-known brands, including Mini and Rolls-Royce.
Which depreciates more, BMW or Mercedes?
Within the BMW lineup, models like the 3 Series and 5 Series sedans, as well as the X5 SUV, often retain their value well. For Mercedes-Benz, the C-Class and E-Class sedans, along with the iconic G-Wagon, demonstrate strong resale performance. Using data provided by Experian Automotive, Muller predictably found the top four choices for people who earned more than $250,000 were luxury models: the Mercedes-Benz E-Class, the Lexus RX 350 and the BMW 5 Series and 3 Series.