Which car brands have the oldest and youngest buyers?
And while people of all ages buy most brands of cars at CarMax, Cadillac and Buick have the oldest buyers on average, and Mazda and Volkswagen have the youngest buyers. Source: R. L. Polk & Co. We have the most affluent consumer for the most part, and we do have the youngest consumer, says Scott Keogh, head of marketing at Audi. It’s an average age of somewhere around 47 or 48 [years old], and most of our competitors are .Subaru – The WRX, STI, and BRZ have the lowest average buyer age compared to its peers, with all three being under 40. The Z4 has the oldest at nearly 70.
What age group buys Audi?
In 2014 Audi’s U. S. CEO Scott Keogh told Forbes that 50% of their sales were to Gen X and Gen Y age customers. He sees the decidedly younger demographic as a great thing for the company, especially now that more Millennials are working their way into the luxury auto market. We have the most affluent consumer for the most part, and we do have the youngest consumer, says Scott Keogh, head of marketing at Audi. It’s an average age of somewhere around 47 or 48 [years old], and most of our competitors are .With an average age of 54, Mercedes-Benz buyers are five years older than both BMW and Audi buyers, and today’s Millennials prefer the competition to Mercedes-Benz given its “old luxury” stereotype.