What are the demographics of Dodge owners?
Over 60 percent of its customers are Gen-X and Millennials. The brand’s younger car-buying demographic also makes it quite diverse, ranking the number two brand among Asian, Hispanic, and African American buyers, according to McAlear. Among the top 25 brands in the United States, Buick ranked highest in 2022 of women’s share of brand, at 55. Mitsubishi, Mini, Lexus, Infiniti, Mazda, and Kia.
What’s better, Chrysler or Dodge?
Dodge has the advantage in the areas of new car pricing, used car pricing, retained value, vehicle rankings and variety of models offered. Chrysler versus Dodge: Pricing and Value: Analyzing Chrysler versus Dodge pricing we see a lower new vehicle starting price for Dodge in 1 out of 1 vehicle comparisons. The difference is only in the finishing, equipment, and cost – Dodge is positioned as a more affordable brand. From the point of technology, operation, and reliability, everything is the same.