Who is the target audience for Mercedes?
First things first: (undoubtedly) Mercedes-Benz is a luxury car brand, so its target audience (and target market of course) is naturally going to be people with the means to afford one. From printed ads to the digital age of today, Mercedes-Benz’s marketing strategy focuses on selling not just cars, but also heritage and emotion. Through well-crafted marketing strategies, each era has established standards for luxury, innovation, and power in the automotive industry.Mercedes-Benz vs BMW: Comparing Engine Power and Handling Mercedes-Benz tends to prioritize a plush driving experience, while BMW focuses on delivering a sportier feel. Ultimately, your choice may depend on whether you value a smooth ride or a dynamic driving experience more.The Mercedes-Benz strategy is made up of six pillars – think, focus, expand, embrace, lead, lower. At the same time, there is a clear focus on the structural improvement of profitability, with sustainability as a guiding principle.Mercedes-Benz personality types If you’re a Mercedes-Benz driver, you’re statistically inclined to be both more adventurous and show better leadership qualities than drivers of rival brands. Mercedes drivers did rank themselves well in the knowledgeable category, too.