September 2025

mercedes benz

What is AMG?

What is AMG? Mercedes-AMG GmbH, commonly known as AMG (Aufrecht, Melcher, Großaspach), is the high-performance subsidiary of Mercedes-Benz AG. AMG independently hires engineers and contracts with manufacturers to customize Mercedes-Benz AMG vehicles. The company has its headquarters in Affalterbach, Baden-Württemberg, Germany. Mercedes-Benz is owned by Daimler AG, a German auto group with a reputation for

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mercedes benz

What is the target market of BMW?

What is the target market of BMW? Targeted Customer Segmentation The company focuses on affluent professionals, driving enthusiasts, tech-savvy consumers, and environmentally conscious buyers. By tailoring its messaging to these distinct groups, BMW ensures its campaigns resonate with each audience. Target Audiences While appealing to a diverse consumer base, BMW primarily targets affluent professionals, driving

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