September 2025

mercedes benz

What are the six pillars of the Mercedes-Benz strategy?

What are the six pillars of the Mercedes-Benz strategy? The Mercedes-Benz strategy is made up of six pillars – think, focus, expand, embrace, lead, lower. At the same time, there is a clear focus on the structural improvement of profitability, with sustainability as a guiding principle. Mercedes-Benz’s customer base primarily consists of affluent individuals, including

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