July 2025

mercedes benz

Are Cadillacs a luxury car?

Are Cadillacs a luxury car? Cadillac wants to regain its prominence as the premier American luxury brand. It’s a crucial market for automakers like GM, as luxury vehicles have higher profit margins than their mainstream counterparts and cater to a more affluent customer. The numbers tell the story. Last year, Cadillac sold 194,100 units in

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mercedes benz

Who is the target audience for Mercedes-Benz?

Who is the target audience for Mercedes-Benz? Mercedes-Benz Group AG targets affluent customers seeking luxury vehicles. Mercedes-Benz holds a strong market position in the luxury automotive sector. Main competitors include BMW, Audi, and Lexus in the luxury automotive market. Mercedes is renowned for the comfort, style, and advanced technology it incorporates, emphasizing the driving experience.

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