July 2025

mercedes benz

What are the 4 consumer buying behaviors?

What are the 4 consumer buying behaviors? By dissecting the four distinct types of buying behaviour—complex, dissonance-reducing, habitual, and variety-seeking—marketers can gain profound insights into the decision-making processes of consumers. Purchasing power, reflecting financial ability and perceived value, significantly influences brand choices and purchase decisions, while personal needs, wants, preferences, priorities and values complete the

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