June 2025

mercedes benz

How does Audi attract customers?

How does Audi attract customers? Audi uses branding, advertising, partnerships, digital marketing, and customer experience to promote its premium quality, engineering, and design to affluent and aspirational consumers. Audi targets affluent city dwellers who value style, quality, and performance. The brand appeals to both male and female buyers, with a strong focus on tech-savvy millennials.

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mercedes benz

How is BMW marketed?

How is BMW marketed? BMW’s marketing revolves around maintaining a strong, consistent brand image centered on luxury and performance. With its tagline, “The Ultimate Driving Machine,” BMW communicates its vehicles’ superior quality and exhilarating driving experience. BW Marketing Strategy: Brand Positioning and Premium Identity. BMW’s marketing strategy is centred around their strong dedication to brand

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