April 2025

mercedes benz

What is the target demographic of BMW?

What is the target demographic of BMW? Targeting Affluent Driving Enthusiasts BMW aims its marketing at affluent consumers with high disposable incomes who value performance driving. This includes wealthier professionals, corporate fleet customers, and automotive enthusiasts. Demographically, BMW attracts affluent professionals and entrepreneurs with the financial capacity to invest in premium vehicles. This audience is

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mercedes benz

Are BMW sales dropping?

Are BMW sales dropping? BMW saw its sales decline by 1. While the car company sold more models in Europe, registering a 6. China, which posted a 17. BMW Group’s key automobile markets 2024 In the fiscal year of 2024, China was the largest sales market for BMW. China accounted for around 29. Rolls-Royce, BMW,

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